Airtel Payments Bank has unveiled a new feature, Face Match, aimed at enhancing the security of customer accounts. This cutting-edge technology leverages advanced machine learning algorithms to assess a threat score for each user based on a combination of factors including user behavior, transaction patterns, location, historical data, and signals from devices and mobile apps.
When a user’s threat score exceeds the predefined threshold, Face Match is triggered to safeguard the account. The user receives an immediate notification on their registered mobile number, informing them that Face Match has been activated. This notification includes a link directing the user to the Face Match section of the Airtel Thanks app, where they must complete a verification process. The user is required to take a selfie, which is then compared with the original photo from their onboarding process through sophisticated facial recognition and liveliness checks.
A successful match allows the user to continue with their transactions, while an unsuccessful match prompts them to visit a nearby banking point for biometric verification. This approach ensures that only the legitimate account holder can perform transactions, thereby enhancing account security and user control.
As digital banking continues to evolve, customers face increasing risks from fraudsters who exploit security gaps for crimes such as conduit account frauds, account takeovers, and money laundering. Face Match is designed to address these challenges effectively and at scale.
Anubrata Biswas, MD and CEO of Airtel Payments Bank, commented on the new feature, saying, “At Airtel Payments Bank, delivering secure digital banking is central to our mission. The introduction of Face Match marks a significant step in reinforcing our commitment to safeguarding our customers. By employing cutting-edge technology, we can effectively address potential threats while offering a seamless and secure banking experience. Our aim is to provide customers peace of mind through robust security measures and efficient account management.”
The launch of Face Match not only strengthens security but also aims to make the banking experience smoother by enabling quick and easy verification. Airtel Payments Bank continues to prioritize customer safety, with Face Match reflecting the Bank’s ongoing efforts to enhance the security of its services.
