AI Startup just Words” Secures $1.7M in Seed Funding to Transform Personalized Messaging

• ByStartupStory     |    August 29, 2024

just Words, an innovative AI-first marketing platform, has successfully closed a $1.7 million seed funding round. The funding was led by Peak XV Partners (formerly Sequoia Capital India & SEA) and Y Combinator. Founded by Neha Mittal and Jeff Hara, just Words aims to revolutionize user-facing messaging through advanced AI technology that delivers highly personalized content in real time.

The company’s AI engine is designed to analyze user behavior, preferences, and market trends, allowing it to automatically refine messaging across various channels, including emails and push notifications. This approach is intended to enable businesses to experiment with multiple messaging styles simultaneously, combat content fatigue, and drive higher engagement and conversions.

just Words has already garnered interest from leading AI-first companies such as Grammarly, BeReal, and BiggerPockets, showcasing the platform’s ability to deliver tangible results. Additionally, the startup is focusing on the Indian market, aiming to serve billions with tailored solutions for platforms like Naukri and Jeevansathi.

Neha Mittal, CEO and Co-Founder of just Words, expressed enthusiasm about the new partnership, stating, “We’re thrilled to partner with Peak XV and Y Combinator as we embark on our mission to redefine how businesses communicate with their customers. With this funding, we will invest in expanding our AI capabilities and building a world-class team to meet the growing demand for personalized messaging solutions.”

Mittal also highlighted the increasing significance of hyper-personalization in the era of AI-generated content: “Users will become more discerning as they are inundated with AI-driven messages. Only the most relevant and engaging content will cut through the noise.”

With their extensive experience in driving growth and engagement at major platforms like Twitter, Pinterest, and Tumblr, Mittal and Hara identified a critical market gap. Traditional methods of A/B testing and manual content creation, they observed, were slow, inefficient, and unable to keep pace with evolving user preferences. Just Words aims to replace these one-off A/B tests with continuous optimization.

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