After Netflix, Swiggy restricts users to share password
- ByStartupStory | February 13, 2023
Food delivery giant, Swiggy cracks down on password sharing. The company announced amendments to its Swiggy One membership. According to new changes, users will only be able to use the Swiggy One membership in only up to two phones maximum. This clearly means that the food delivery company wants to curb the issue of password sharing which is affecting its business.
Swiggy sent an email to its subscribers informing them of the changes to Swiggy One membership. It stated in the email that, beginning February 8, Swiggy One customers would no longer be able to utilise one account on more than two cell phones.
“The Swiggy One membership is meant for personal usage. Implementing this change will reduce the instances of misuse. This will ensure we are able to serve our members in the most optimal way while still maintaining fair usage within reasonable parameters. This change ensures that we continue to make the membership affordable for all customers and sustainable for Swiggy,” said Swiggy.
Swiggy One is a special membership that offers unlimited benefits across restaurants, Instamart, and Genie orders on Swiggy including free delivery and exclusive discounts from select restaurants. The membership plan can be availed at Rs 75 per month. Users are required to pay Rs 299 for 3 months and Rs 899 for a year.
This comes at a time when Swiggy has fired 380 employees or nearly 6 percent of its 6,000-strong staff, to tame costs. The company already shut down its meat marketplace, which was an ‘a difficult decision’, according to its co-founder and CEO Sriharsha Majety.
Netflix also recently announced plans to restrict password sharing for people who don’t live in the same household. Password sharing has become a huge burden on the company’s revenue.The streaming giant said that this move was for countries like Canada, New Zealand, Portugal and Spain. Earlier it was rolled out in Latin America too.
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