Advantage Club strengthens its global footprint by appointing Matthew Willis as Senior VP and GM of North America
- ByStartupStory | January 13, 2023
Matthew E. Willis has been named senior vice president and general manager of North America at Advantage Club, a global platform for employee engagement. The company’s entire expansion strategy in the North American market includes this appointment. He will promote revenue growth and guarantee Advantage Club customers’ success and support in a variety of North American sectors.
In the fields of technology, banking, retail, and professional services, Matthew has more than 20 years of expertise. He has also supported numerous early-stage businesses as a mentor and investor. Matthew will support Advantage Club’s initiatives to develop strong customer relationships and boost growth in North America in his present position.
He had a number of top leadership positions at CareerBuilder before joining Advantage Club, where he scaled the enterprise and mid-market divisions. Additionally, Matthew worked with Broadbean Technologies as VP and GM of North America, effectively growing the region’s company to a 5x MRR.
Speaking on his appointment, Matthew Willis said, “Advantage Club is building significant momentum in the new age employee experience and engagement space. The company has an excellent product offering and a holistic reward and recognition approach. I look forward to utilizing my expertise in sales and product-led growth to develop the market as we advance in North America and globally.”
“We are delighted to have Matthew on board. With his expertise, we aim to penetrate deeper into the North American market to create a stronger foothold. This appointment is a part of our larger global expansion plan as we scale our products and services to the next level,” said Sourabh Deorah, Co-Founder & CEO.
Matthew Willis has degrees in finance and marketing from the Kellogg School of Management at Northwestern University, a JD from the University of Colorado Law School, and an MS from Miami University.
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