AB De Villiers Joins Supply6 as Brand Ambassador and Investor
- ByStartupStory | July 2, 2024
Bengaluru-based health food brand Supply6 has announced that former South African cricketer AB De Villiers has joined the company as a brand ambassador and investor. This strategic partnership aims to inspire consumers to live healthier lives by leveraging De Villiers’ sporting excellence.
“I am excited to join forces with Supply6. As an athlete, I recognise the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles,” said AB De Villiers.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 offers a range of supplements designed to address specific health goals and nutrient deficiencies. The brand utilizes six key nutrition pillars—protein, carbohydrates, fats, vitamins, minerals, and fibre—derived from scientific research and a deep understanding of nutritional principles to create supplements for overall health.
“In a crowded nutrition market, we noticed many customers deficient in Vitamin D and B12 and battling multiple gut health issues. This insight led us to create Supply6 360, combining essential nutrients like vitamins, minerals, and probiotics in one supplement,” explained Vaibhav Bhandari, Co-founder and CEO of Supply6. “Partnering with AB De Villiers, whose dedication to fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product. Together, we aim to revolutionise the market and inspire healthier eating habits.”
The flagship product, Supply6 360, aligns with AB De Villiers’ 360-degree cricketing prowess, promoting a holistic approach to nutrition and addressing common deficiencies in vitamin D, B12, and gut health. The company stated that this partnership with De Villiers is poised to drive the mission of promoting healthier lifestyles through comprehensive nutrition solutions.
Supply6 also offers tailored solutions for specific health issues such as skin wellness and energy enhancement, further expanding its commitment to addressing diverse nutritional needs.
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