Axe deodorant forays into gaming integration in India with World Cricket Championship
- ByStartupStory | September 25, 2021
Hindustan Unilever Limited’s male grooming brand Axe Deodorant has entered the Indian gaming industry after landing a deal with World Cricket Championship (WCC 3). Axe Deodorant has already inked a partnership with gaming organisations around the globe but this is its first in-game partnership in India.
This association brings alive dual benefits promised by the brand to gamers, who can upgrade two skills instead of one when they are faced with challenging situations on the field in-game. In line with the brand promise, WCC 3 players are being offered a dual benefit when they upgrade their skills in the game.
The gaming implementation will be seen over by a specialist wing of GroupM known as the GroupM ESP (Entertainment & Sports Partnerships).
The World Cricket Championship game has been made by the company Next Wave Multimedia Pvt. Ltd(a subsidiary of Nazara Technology Ltd) which is a Chennai-based organisation. The WCC 3 is the latest version of the World Cricket Championship game. WCC 3, the latest edition in the World Cricket Championship (WCC) franchise which has over 160 million downloads. It is one of the best cricket games in the world featuring great graphics, real-life simulation, women’s cricket, and the latest squads from over 400 competitions and tournaments from across the globe.
The game also offers multiple vernacular language commentaries apart from English by professional commentators. It offers Telugu commentary voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. The in-game Hindi and Tamil versions are voiced by Aakash Chopra and Abhinav Mukund respectively.
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