Twitter Partners With AP Reuters To Improve Credibility Of Information
- ByStartupStory | August 3, 2021
Twitter is partnering with the Associated press and Reuters to more quickly provide credible information on the social networking site as part of an effort to fight the spread of misinformation, it said on Monday. As a Twitter user, the company says you can expect to see it work faster to ensure there’s more and better contextual information to see as people discuss things on the service. As a starting point on that front, the company says Trends will include contextual descriptions and links to reporting from reputable publications more frequently. Additionally, the company says the program will help it proactively identify topics that could become a wellspring of misinformation. “Rather than waiting until something goes viral, Twitter will contextualize developing discourse at pace with or in anticipation of the public conversation,” the company said.
Twitter said it will collaborate with the newswires during breaking news events to add accurate context, which could appear in various places on Twitter, such as a label attached to tweets about the event or as a “Moment,” which curates information about trending topics on Twitter. The partnerships mark the first time Twitter will formally collaborate with news organizations to elevate accurate information on its site, a Twitter spokesperson said. The spokesperson added Twitter will work separately with both the AP and Reuters, a division of information services company Thomson Reuters Corp, and the newswires will not interact with each other.
“Trust, accuracy and impartiality are at the heart of what Reuters does every day … Those values also drive our commitment to stopping the spread of misinformation,” Hazel Baker, global head of UGC (user-generated content) newsgathering at Reuters, said in a statement. Tom Januszewski, vice president of global business development at the AP, said: “We are particularly excited about leveraging AP’s scale and speed to add context to online conversations, which can benefit from easy access to the facts.”
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