MyGlamm Acquires BabyChakra, To Invest Rs 100 Crore
- BySheetal Sidhu | August 17, 2021
D2C personal and beauty care brand MyGlamm has acquired parenting platform BabyChakra to expand – content, community, and commerce in South Asia. MyGlamm and BabyChakra will be investing Rs 100 crore in building one of the largest mom-baby content to commerce platforms in the next three years. Naiyya Saggi, Founder and CEO, BabyChakra, will join the MyGlamm Group as the Co-founder and President, and will spearhead the Mom-Baby vertical while also building out the overall community vertical for the Group. Naiyya will also join the MyGlamm Board. Naiyya Saggi, Founder and CEO, BabyChakra, and Co-founder and President, MyGlamm, said: “I am extremely excited about this partnership with MyGlamm and working with Darpan, Priyanka, and team as we build India’s largest parenting platform. MyGlamm is an established leader in the ecommerce ecosystem with a shared value system on how to develop, launch, and scale best-in-class products that cater intuitively to the needs of our consumers.”
With this acquisition, BabyChakra will continue to remain focused on building the largest, most-trusted brand in the mom child ecosystem starting from India. While BabyChakra’s digital assets and solutions already reach & deeply engage 25+ million families, the MyGlamm partnership will exponentially accelerate its journey on the D2C ecommerce side. Naiyya said while the Indian Mom & BabyCare market is large and rapidly growing at 15-20 percent CAGR, Indian moms and kids still need products that are truly personalised to their needs. “I am also very excited to contribute to the group by leading its overall efforts at building out engaged communities based on a data and product first approach,” said Naiyya.
Follow Startup Story
Related Posts
