Chinese Mobile Company Xiaomi Global Shipments Push Past Apple For No. 2 Spot
- ByAyushi Ray | July 16, 2021
Chinese mobile company Xiaomi global shipments push past Apple for No. 2 spot according to newly posted Q2 numbers from research firm Canalys. It’s pretty stunning growth for the company, up 83% year-over-year for the quarter and capturing 17% of the global market. The surge puts Xiaomi at No. 2, globally, behind only Samsung’s 19% by a relatively small margin. Apple is at third with 14% (after its own solid growth has slowed), while fellow Chinese manufacturers Oppo and Vivo round out the top five at 10% a piece.Huawei, of course, is nowhere to be seen among the top companies. It’s a pretty massive drop, due in no small part to blacklisting that has both barred the company from certain markets (namely, the U.S.) and cut off access to U.S. mobile products, including Google’s Android and various apps.
Canalys cites aggressive pricing as a big factor in Xiaomi’s success — particularly contrasted with premium priced offerings from Samsung and Apple. “It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market,” the analyst firm’s Research Manager Ben Stanton said in a release. “It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively. So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. The company is not a household name in America, but recently it has started to gain ground inLatin America, Europe as well.
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