The Whole Truth Raises $6M Series A Round Led By Sequoia Capital
- ByAyushi Ray | July 28, 2021
Clean label food brand The Whole Truth raises $6M Series A round led by Sequoia Capital. Other investors who participated in this round of funding included – Matrix Partners India and Sauce.Vc, along with a clutch of marquee angels like Kalyan Krishnamurthy (Flipkart), Sujeet Kumar (Udaan), and Ashneer Grover and Shashvat Nakrani (BharatPe). According to the company. This newly acquired funding will be used to hire efficient and skilled workers, expand the company’s manufacturing capabilities and enter new food categories, where consumers currently do not get high-quality, clean food options. “At TWT, we’re hell-bent on bringing truth back to food. We do this through our 100 percent clean-label products, and through clutter breaking content that helps consumers spot the misleading information they’re being provided,” said Shashank Mehta, Founder, The Whole Truth.
Mehta’s struggle with obesity led to the realization that packaged food was really unhealthy and the main reason behind overweight issues.,since they were loaded with hidden sugars and chemicals, masquerading as healthy. As a result, he founded The Whole Truth, to deliver to customers healthy whole grain food without the side effects. “The immense consumer love we’ve garnered in just 18 months of existence, has shown us how deeply consumers resonate with the problem we’re solving. And with partners like Sequoia Capital India, plus several amazing founder-angels joining our mission, we’re all set to turbocharge this crusade — and hopefully set packaged foods right in the process,” he added. With a mission of creating the most transparent, clean and ‘truthful’ food brand in India, TWT lists each and every ingredient that goes into their food, upfront. So consumers never have to turn the pack or feel cheated by their food.
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