Bengaluru-Based Social Community Platform Pankhuri Raises $3.2M Led By Sequoia’s Surge
- ByStartupStory | July 13, 2021
Pankhuri, a Bengaluru-based social community platform for women, has raised $3.2 million funding led by Surge, a rapid scale-up programme by Sequoia Capital India, alongside India Quotient and Taurus Ventures.NPankhuri gives opportunities to women in India to network, learn, and shop through live streaming, chat, and cohort-based sessions, enabling them to be active participants in beauty and lifestyle conversations online instead of being passive consumers. Pankhuri was Founded in 2019 by Pankhuri Shrivastava — previously the co-founder of home rental startup Grabhouse — the platform provides users with information on topics, including beauty and personal care, through live and short videos, and encourages ongoing conversation with expert creators through hosted live sessions.
Pankhuri has raised its completion rate of 95 percent for its live-streamed sessions and has a community of over 250,000 active women, of which over 60 percent have transacted via micropayments on the platform since January 2021. CEO and Founder Pankhuri Shrivastava said on fundraising, “For many women, the thought of going online can be a daunting experience, especially given the rise in online bullying and trolling. Very often, these women also face social barriers, which restrict them from pursuing their aspirations and socializing outside of their homes. Pankhuri was created with the ambition to break down these barriers facing millions of women in India, improving their digital literacy and empowering them to regain their right to expression.”
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