Indonesia “Sea To Table” Platform Aruna Hooks $35 M Led By Prosus And East Ventures Growth Fund
- ByAyushi Ray | July 22, 2021
Indonesia “sea to table” platform Aruna hooks $35 M led by Prosus and East Ventures Growth Fund. Aruna says this is the largest Series A investment to date in Indonesia’s agritech and maritime sector. The company works primarily with small fisheries (or ones that have boats with about one to two metric tonnes of capacity) and focuses on sustainability, helping suppliers adhere to the United Nations Goal 14’s targets. These include preventing overfishing, protecting coastal ecosystems and giving small-scale fisheries access to more resources and markets. Aruna was founded in 2016 by Farid Naufal Aslam, Indraka Fadhlillah and Utari Octavianty, who met while studying information technology administration and management at Telkom University. Fadhlillah and Octavianty came from families in the fishing industry, and the three wanted to create something that would solve some of the challenges they faced.
“This was the main idea, but the bigger thing we saw at the time was the advantage of Indonesia’s position as a large agricultural country with big potential in the seafood industry,” Aslam said in a statement to media. Aruna also built a logistics network that includes more than 45 collection sites, or warehouses where seafood is delivered by fisheries for quality checks, processing and packaging. Aruna’s warehouses are a combination of facilities that it owns or runs with partners. Deliveries are performed by third-party logistics providers. The platform currently has about 20 product categories and will use its funding to expand into more.
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