D2C Nutrition Brand Oziva Expands Its Retail Presence, Introduces Small Sachet Variants
- BySheetal Sidhu | July 15, 2021
Niche direct-to-consumer brand , which sells vegan nutrition powders, is all set to launch small sachet variants of their hero products. The D2C nutrition brand’s sachet will retail between Rs 15 and Rs 20, aiming to make the product more affordable for a wider consumer base. “The sachet versions of our top-selling variants will be available in stores in the next 30 days,” Aarti Gill, Co-founder, Oziva. Further adding, “Our current price points are slightly premium due to the quality. But we want everyone to be able to afford our products.”
Oziva, which currently has an annualised turnover between Rs 150-200 crore, is aggressively expanding its retail presence, catering to the major chunk of India’s population that still shops offline. The brand is aggressively expanding its offline presence and is currently present across 350 stores – up from 150 stores in May 2021. Aarti Gill said, “More people probably start buying the bigger variants once they start using smaller packs and see the effects of our products. We might also be able to keep existing customers using the brand as well and people can also use our products while travelling.”
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