B2B Social Management Platform Oktopost Raises $20M Growth Round With Expedition
- ByAyushi Ray | July 22, 2021
B2B social management platform Oktopost raises $20M growth round with expedition.Founded in 2013, Oktopost has only ever registered an $800,000 early stage funding, and has run on revenues and profit ever since. Today that changes with a growth funding round of a $20 million minority investment from London-based growth equity firm Expedition Growth Capital. Oktopost’s USP is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics. It also boasts native integrations with Adobe’s Marketo, Salesforce’s Pardot, Hubspot; and CRM systems such as Salesforce, and Microsoft Dynamics. Oktopost’s customer include Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.
Oktopost says it plans to use the funding to advance its product roadmap, boost customer success, accelerate marketing and sales, and explore strategic acquisitions; and grow its workforce by 50%. Daniel Kushner, co-founder and CEO of Oktopost, said: “Our mission from day one was to establish the first ever B2B social media marketing platform with the ability to measure and quantify the value of social media in terms of lead generation, pipeline influence, customer acquisition, and ultimately ROI. As siloes break down between marketing and sales within B2B companies, and as social selling becomes more widespread, we believe Oktopost is uniquely suited to provide the functionality desired.”
Follow Startup Story
Related Posts
