Funding Alert

B2B2C Ayurveda Tech Platform NirogStreet Raises $2.5M In Series A Round

• ByAyushi Ray     |    July 22, 2021

B2B2C Ayurveda tech platform NirogStreet raises $2.5M in Series A round. The funding was primarily led by Gokul Rajaram, Pureland Venture, and Wavemaker Partners. Other investors who participated in this round include  Raj Mishra (Indea Capital), Ashutosh Sinha (former-CEO, Morgan Stanley), Anuj Srivastava (Founder, Livspace), Sanjeev Shirya (Founder, Smart Chip Limited), AJ Capital (Family office of Jhunjhunwala family), Sanjay Gupta (MIT Deshpande Centre). NirogStreet plans to use the fund to invest in new product development, enter new geographies, strengthen the B2B2C community, and social commerce offerings. The startup intends to create an engaging technology platform that will allow ease of access to Ayurvedic healthcare through technological interventions while creating easy access to high-quality medicines, avenues for income generation for doctors, and also helping SME medicine manufacturers to reach out to a larger base of doctors. 

Founder of NirogStreet, Ram N Kumar, “As a B2B2C technology-enabled and doctor-led platform, we are consistently focusing on identifying best practices to improve the supply chain of Ayurvedic services and medicine, giving Ayurveda its due share and the recognition that it deserves by empowering those at the centre of this universe — Ayurveda doctors — to create an experience that patients can trust.” He further added, “The recent investment will be employed to strengthen the technology platform and strengthen the offering to the Ayurveda doctors and clinics. Ayurveda has been vulnerable to the problem of substandard medicines and very low digital adoption, and NirogStreet, from the very beginning, has directed its efforts towards eliminating this problem.”The startup claims to have witnessed double-digit growth, with over 50,000 doctors on the platform and is constantly increasing the scale of its service along with its pool of experts.

 

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