‘End Of Reason Sale’ Myntra Records 60 Pc Growth, Sees 15M First-Time Visitors
- ByStartupStory | July 10, 2021
‘End of Reason Sale’ Myntra records 60 pc growth, sees 15M first-time visitors,compared to last year, with over 18 million products being ordered by 4.2 million customers across the country. The online fashion retailer claimed to have recorded a peak of 220 million traffic sessions during the six-day event, at 4X growth over business as usual. Myntra CEO Amar Nagaram said, “EORS-14 witnessed approximately 60 percent growth in demand over the June’20 edition.,” further adding, “Myntra processed more than 11,000 items per minute at peak and has already shipped over 95 percent of the 18 million items before the conclusion of the event, thanks to the reach of its kirana network, across 27,000 pin codes. Myntra’s kirana network is catering to 80 percent of the overall deliveries.”
Among metros, Delhi, followed by Bengaluru and Mumbai, had the highest number of orders, while Tier-II cities like Guwahati, Bhubaneshwar and Dehradun, and Tier-III towns, including Imphal, Udaipur and Shillong, led the pack, Myntra shared. About 15 million first-time visitors came to the platform during the sale. The highest order value by an individual shopper stood at Rs 1.76 lakh during the sale, which concluded on July 8.
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