Homegrown Skincare Nutraceutical Brand I Am Love Raises Rs 35 Cr Seed Funding From Xentel Investments
- ByStartupStory | July 30, 2021
I am Love, Mumbai-based nutraceutical skincare brand, announced that it has raised Rs 35 crore funding in a seed round from California-based angel investor Xentel Investments. Homegrown Skincare brand, I am Love was founded in 2020 amidst the COVID-19 pandemic, its founder Shilpa Rathi aims to take the venture to the global market. “We have always encouraged the idea of rebuilding from within instead of promoting concealment. After experiencing the trauma of acne and oily skin for my whole adult life, I concluded that no matter whatever you apply to your skin, it cannot give you long term relief, so my team and I started to execute this mission of awareness and providing solutions to other sufferers,” Shilpa said, explaining the motive behind the brand.
The D2C brand claims to combine modern science and Ayurveda to manufacture a range of products, including, scar treatment and pigment control mix, immunity booster mix, oil and acne control mix, and protein powder mix, among others.
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