Haptik Collaborates With SETU Aims At Bringing Whatsapp Payments To Users
- ByStartupStory | July 1, 2021
Haptik partners with SETU to bring seamless WhatsApp payments to users, world’s largest conversational AI companies and a subsidiary of Reliance Jio Platforms, Haptik made the announcement to offer a unified WhatsApp payment experience to businesses and users across India. With this WhatsApp will be converted into an ultimate all-in-one payment collection and commerce channel for Indian businesses.
Pratyush Kukreja, VP and GM, India and Africa at Haptik said, “Working with SETU enables us to power millions of businesses with conversational commerce on one of the world’s largest messaging platforms. Haptik brings a full-stack conversational AI solution for WhatsApp including advanced NLU capabilities & ready-to-use industry-specific Smart Skills trained on 3Bn+ interactions.” Further adding that, “Collaborating with SETU enables businesses to unleash the potential of WhatsApp from the first touchpoint to transactions and beyond. Businesses can create a payment collection hub using AI-driven conversations on WhatsApp, while simultaneously lowering customer acquisition and payment platform costs.”
Sahil Kini, Co-Founder & CEO at SETU, said regarding the partnership, “WhatsApp has grown into the conversation platform for all Indians. Transacting with your customers on the touchpoint they use daily is the sure-shot way of growing any business. SETU, with our friends at Haptik have developed a 3-click, WhatsApp native collections/checkout module that will allow any business to transact within WhatsApp without having to take users out of the handle. This opens up a plethora of opportunities for businesses to use WhatsApp as a growth channel and scale.”
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