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Facebook India Announces Call For Applications For The Second Year For Grants Under Pragati Initiative


Facebook India announced a call for applications from women-led nonprofits under its Facebook Pragati program, under which it will offer six grants worth a total of Rs 3 crore. Facebook Pragati – powered by The/Nudge Centre for Social Innovation. Aimed at incubating and accelerating early-stage women-led non-profits that are working around women-related issues such as entrepreneurship, digital inclusion, technology, and health. This year, Facebook Pragati will award six grants of up to Rs 50 lakhs for each non-profit to scale their work, a statement said.

In the first year, Facebook Pragati had chosen four women-led nonprofits out of a pool of 1,326 applications. It supported the chosen organizations through grants and mentoring for 6-12 months. The inaugural Pragati grantees more than tripled their annual revenues in FY2021 and are planning for another doubling on the larger base in FY2022, the statement said. “COVID-19 has resulted in a disproportionate negative impact on women in India and across the world, undoing years of work on narrowing the gender gap. In that backdrop, The/Nudge CSI is delighted to continue to partner with Facebook for the second year running to bring the right building blocks to women led non-profits focussed on serving women, one of the most disadvantaged but often ignored sections of the country.” added Akshay Soni, Managing Director, The Nudge Accelerator.

In addition to the grants, each of the non-profits selected for Facebook Pragati will have access to:

  • Mentorship: One-on-one strategic mentoring from industry leaders who have built scale in for profit or non-profit organisations to help each founder break through the barriers to scale for their non-profit.
  • Fund-raising: Along with improving the fundraising strategy of the non-profits through techniques including targeting and storytelling, the programme will also ensure face to face meetings with funders to enable the non-profits to utilise and internalise the learnings. 

Facebook India announces call for application featured image

Organisational capacity building: The programme will work on building second tier capacity within the non-profits, with a series of functional mentors across marketing, HR and technology. Apart from creating sustainability, this will also let the founder of the organisation spend time on strategic growth, resulting in scaling up faster.

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