Tata Consumer Launches Eight O’ Clock Coffee As Part Of E -Commerce
- ByStartupStory | June 26, 2021
Tata Consumer launches Eight O’ Clock Coffee in India, as a direct – to – consumer brand next week. The move is connected with the company’s ability to expand its e – commerce capabilities. N Chandrasekhar, chairman, TCPL, said at the company’s 58th annual general meeting. “The company is focusing on bolstering its e-commerce capabilities, and a few products have been already launched in the direct-to-consumer model. The Eight O’Clock Coffee will be launched in the D2C model next week,” said N Chandrasekaran, chairman of Tata Consumer Products Ltd. “To achieve the next level of growth by leveraging this expanded product portfolio, the company is now implementing and integrating its distribution network and supply chain to drive efficiency and, more importantly, agility. Undertaking an end-to-end digitalization of its channel partners, and field force is another key initiative… The company is focusing on bolstering its e-commerce capabilities, and a few products have been already launched in the direct-to-consumer model. The Eight O’Clock Coffee will be launched in the D2C model next week,” he added.
Eight O’Clock is the fourth largest roasted and ground coffee manufacturer in the US. It sells both ground coffee along with single – serve pods, which were used in coffee machines. Eight O’ Clock Coffee is an unlisted subsidiary of Tata Coffee Ltd, part of the e- commerce sector of Tata. TCPL, sells a range of essential food and beverage products in India such as tea, coffee, salt and many others. Share of sales from e-commerce more than doubled, growing over 130% in the last fiscal, said Sunil D’Souza, managing director and chief executive, TCPL. TCPL is focusing on pushing more products through a strong distribution network, both offline and e-commerce, and leverage the Tata super app, Chandrasekaran said.
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