Noida-Based Agritech Startup Superplum Raises Funding $3.8M From Marquee Investors
- ByStartupStory | June 21, 2021

Agritech startup Superplum raises funding in pre-Series A round of $3.8 million. Since its inception in 2019, it has raised a total of $6.8 million from investors including Steve Jurvetson of Future and former partner of Draper Fisher Jurvetson; Dan Rose of Coatue Ventures and earlier Facebook; Mark Siegel of Menlo Ventures (Uber); Kabir Misra of Softbank, RPS ventures; Curtis Macnguyen of Ivory Capital; Ron Snyder (Flextronics, Crocs, Codigo); and Binny Bansal of Flipkart. Superplum raises funding for fresh capital to build farm infrastructure, strengthen its management team, and expand its distribution network.
Shobhit Gupta, Founder and CEO, Superplum, said regarding Superplum raises funding, “India is the world’s second-largest agriculture market and we produce more than 110 million tons of fruits every year. However, we see broken supply chains, massive wastage gluts, and shortages both geographically and over time.”

Superplum is a startup that helps solve Indian agriculture’s supply chain problems by designing and building an all-new state-of-the-art supply chain and digitising the farm-to-store network.Superplum’s technology platform, FreshManager TM ensures every fruit is traceable to the farm and consumers can even check lab test reports and product parameters.