Gaana To Turn Profitable In 2 Years, Expects To Reach 500M Subscriber Base
- ByStartupStory | June 28, 2021
Gaana to turn profitable in 2 years as it expects its customer base to increase to 500M. The music app, within the next three years as per a top official of the company stated will diversify on content in regional languages, independent music, and traction overseas. The company has a strategy to expand content and enhance its customer base overseas as well.
Gaana CEO Gautam Sinha said, regrading Gaana to turn profitable, “Even though we have reached significant numbers, the potential to reach 500 million is very imminent in terms of listeners with Gaana. We are currently at 185 million monthly active users and are continuing to push the limits to half a billion users because that is the potential we see for Gaana.”
The company has set a target to cross a 250 million customer base this year and expects to reach half a billion mark in terms of subscriber base in the next three years. As for taking the company overseas Sinha said,”From an app point of view, it is easier to convert from a user to a subscribed user in the overseas market than the Indian markets. The overseas market also has regional differences with Bollywood being the crux but regional content also has a preference. We are making sure the content of Andhra and Telangana, which the audience based out of the US wants to stream, is readily available. We are marketing in a very segmented way that will boost viewership in length and breadth all across the world.”
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