Funding Alert

Ayurvedic Health And Wellness Startup Auric Raises $2M In Pre-Series-A

• ByStartupStory     |    June 28, 2021

Ayurvedic health and wellness startup Auric raised $2 million on Monday in a pre-Series-A round co-led by Cactus Venture Partners Venture Catalysts, and 9 Unicorns. Capital-A (Manjushree Ventures) and Karthik Bhat via AngelList  also participated in the round.

Ayurvedic health and wellness startup Auric, Founded by Deepak Agarwal, an IIT- Delhi alumni. He has eight years of experience with Hindustan Unilever across India, Singapore and Switzerland Auric operates in the mass-premium segment at the crossroads of consumer goods and supplements. Its range of Ayurveda-inspired products includes coconut-water-based drinks for beauty and wellness drinks for healthy skin, a balanced weight, and stronger hair; and Ayurveda-based hot beverages — Moringa Masala Tea, Turmeric Coffee, and Ashwagandha Hot Chocolate.

Apoorva Ranjan Sharma, Co-founder and President, Venture Catalysts, said on investment- “Riding on the promise of Ayurveda and scientific excellence, Auric is a new-age brand that has the potential to take the $5 billion Ayurveda market by storm through its dazzling range of customised and unique products. We wholeheartedly believe in the disruptive capability of this company based on the exemplary dedication exhibited by Auric’s founding team towards realising its long-term and short-term objectives.”

He further added, “Through this funding, we are pleased to have played an integral part in helping the company realise its overarching vision. We would also like to take this moment to assure them that they will find us backing them at every step on their journey ahead. We wish them all the success in the world as they deserve every bit of it,” he added.

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