D2C Home Decor and Lifestyle brand Nestasia raises $4 million in Series A round of funding
- ByTejika Bajaj | December 16, 2021
Nestasia, an online home decor and lifestyle brand, said it has raised $4 million in a Series A round. The funding was led by Stellaris Venture Partners. Several angel investors who are part of the Stellaris Founder Network, an exclusive group of over 60 high-quality entrepreneurs and industry professionals, also participated. These include Varun Alagh (CEO, MamaEarth), Sahil Barua (CEO, Delhivery), Anuj Srivastava & Ramakant Sharma (Founders, Livspace) and Dilip Khandelwal (Global CIO, Deutsche India).
This will be the first investment in the home decor and lifestyle segment by Stellaris Venture Partners. Apart from the capital investment and access to angel investors from the Stellaris Founder Network, the fund’s involvement in Nestasia will be multidimensional. This includes helping them with various E-commerce partners in their network, hiring for key positions through internal support teams, and providing counsel on strategic initiatives and team building, geared towards faster growth.
Talking about the recent investment, the co-founder and CEO of Nestasia, Aditi Murarka Agrawal said, “There has been a shift in the way people think about their homes. It’s a space where a lot of time has been spent working and entertaining lately. This has amped up the desire for upgrades in the home environment and the fact that consumers are willing to opt for unique, good quality products have expedited our growth by three-fold in the last year. We are excited to have Rahul Chowdhri from Stellaris Venture Partners on our board, who brings with him a wealth of experience and understanding of the D2C space and the nuances of achieving scale.”
Nestasia was founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal. The company manufactures and brings products from across India and South-east Asia. Nestasia has over 6,000 products across categories on its website–including kitchen & dining, decor, garden, bath & storage to name a few. In just a little over two years, the company has completed 100,000 orders and has a customer base of over 50,000 spread across 7 countries.
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