Subscription based OTT platform hayu makes debut in the Indian market
- ByTejika Bajaj | December 18, 2021
Subscription based OTT platform hayu has made a debut in the Indian market with its ad-free SVOD service (Subscription video-on-demand). The app will be available across mobile, tablet, laptop, connected TVs and selected consoles. Subscribers will have to pay Rs 349 for a three-month prepaid pass or Rs 999 for 12 months.
The service offers a wide variety of unscripted sub-genres in English language including: Home and Design, Dating, Cooking, Fashion and True Crime.
Targeting the viewers who are fans of the reality genre, hayu offers over 8,000 episodes of top reality TV content including all seasons of ‘Keeping Up With the Kardashians’ as well as its spin-offs, along with other franchises, including ‘The Real Housewives’, ‘Top Chef’, ‘Million Dollar Listing’ and ‘Family Karma’.
Talking about the recent market debut of the OTT platform, the MD, Direct to Consumer-Global, Hendrik McDermott said, “Given the immense popularity of reality TV in India, we are thrilled to be launching hayu in the country and we look forward to super-serving Indian viewers with the best unscripted content has to offer. hayu is already the premiere destination for must-watch reality TV in 27 other countries and will now deliver the same great service in India.”
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