Consumer Technology company Vu Televisions forays into the D2C space with the launch of Vustore
- ByTejika Bajaj | December 3, 2021
The consumer technology company Vu Televisions has launched its online store Vustore thus earmarking its entry into the D2C space. This announcement comes at the back of increased demand for television sets and high festive sales this year.
The technology company projects its D2C business to cross more than INR 500 crore in revenue in 2022 with the launch of its online store. It also expects to sell 25,000 units worth INR 60 crore during the initial phase of the D2C launch. The television centric store also claims that its online platform would be the most high-end D2C in India since it would offer affordable and quality products on the same.
Talking about her new venture, the Chairman and CEO of Vu Televisions, Devita Saraf stated, “Ever since we started the company, Vu has been a youth favourite! However, during the lockdown I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today’s Gen-Z and Millennial buyers are the most informed, intelligent and connected generation in history. We’ve taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that Vu is famous for. Our hardworking youth deserves the best brand, product and service, and we at Vu take this as our motivation to launch our D2C platform www.vustore.com and build it into an Rs 500 crore business in 2022.”
Launched in 2006, Vu Televisions is a consumer brand which offers a range of television sets at affordable prices. The company is self-funded and has made consolidated sales worth INR 5,000 crore with over 30 lakh TVs sold.
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