Bollywood actor Varun Dhawan chips in investment in Nutraceutical Startup Fast&Up
- ByTejika Bajaj | December 25, 2021
The Bollywood heartthrob actor Varun Dhwan has recently infused an undisclosed amount of investment in Fullife Healthcare Pvt. Ltd, which sells sports nutrition supplements under the brand Fast&Up.
The platform had very recently roped in Bollywood actor Varun Dhawan as its Good Vibes Officers and had partnered with the table tennis player Sharath Kamal Achanta and Boxer Pooja Rani for its marketing campaigns.
This investment comes right after Fast&Up raised its Series C funding of $22 million (around Rs 165 crore) from Morgan Stanley Private Equity Asia (MSPEA).
Talking about the latest investment made by the Bollywood actor, the CEO and co-founder of Fast&Up, Vijayaraghavan Venugopal said, “We are excited to welcome Varun to our Fast&Up family with his interest lying in the fitness sector…His alignment will help accelerate the brand foray into the Indian consumers who want to be active with intelligent nutrition.”
Founded in 2015 by Vijayaraghavan Venugopal and Varun Khanna, Fast&Up provides nutrition supplements and multivitamin drinks. The six-year-old start-up has reached out to over 100 million people in a month. Last year, it launched 20 new products that catapulted 100% growth in the previous financial year.
This investment comes in the rise of the recent development of Bollywood stars taking to the startup world in a big way, making investments as an extension of their brand strategy.
In September this year, model and actor Malaika Arora launched Malaika Arora Ventures to invest in brands focused on health, wellness and lifestyle. Actors Alia Bhat and Katrina Kaif, who acquired Nykaa (FSN E-Commerce Ventures) shares in July 2020, are seeing a healthy uptick in their investments in the light of Nykaa’s bumper listing last week.
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