Thrasio Scales Up From Zero To 150 Brands; here’s the gist
- ByStartupStory | December 6, 2021
“We started thinking how we could help them [small brands] become successful, because all we had to do was invest cash! The parameters on which we were working [driving sales through ecommerce, Facebook and Instagram] were already simplifying the online journey for brands. So we started thinking about rolling up the websites.”
The idea was born in the form of rolling up websites built on Shopify — which was a lot harder to do, due to data unavailability on the brands. Thrasio, thus, started as an acquirer through inbound leads of D2C brands, and later pivoted to Amazon.
“We were looking at Amazon to channel certain goods, and we discovered the third-party marketplace — that’s where we started, and here we are now. Many people have copied our model, but it’s really difficult to scale up with native D2C brands, which is why we focussed primarily on Fulfilled-By-Amazon (FBA) brands,” Cashman added.
Founded by Cashman and Joshua Silberstein, Massachusetts-based startup Thrasio consolidates third-party Amazon-US businesses and D2C sellers. It expands the brands’ reach through marketing, product development, supply chain management, and wholesale expansion.
The startup also boasts a strong company culture, as Cashman puts it — “stacking innovation on innovation”. With newer businesses, teams and entrepreneurs rolling up with Thrasio, he stated,
“My goal is to create a culture where innovation can thrive, where people can come up with ideas and where we know where we can test them, and I am always thinking of how to do that [promote innovation] inside the company.”
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