D2C plant based nutrition brand Plix raises $5 million in Series A round of funding
- ByTejika Bajaj | December 16, 2021
A clean plant-based nutrition brand for daily wellness and strength, Plix has raised $5 million in Series A funding from Guild Capital and RPSG Capital Ventures.
The recently infused capital will be used for launching products in the nutraceuticals segment tackling key health concerns. Over 85 SKUs are planned for launch in the next 12 months. The company is also looking to hire new senior leadership talent, reinforce their R&D team and enter new markets.
Addressing the company’s accelerated growth over the last year, Rishubh Satiya, Co-Founder, Plix said, “Plix is working towards eliminating the presence of junk goods, carbonated drinks and unhealthy foods from dinner tables in India and replace them with clean, plant-based nutritional foods. The vision with which we started the company has grown stronger with the recent pandemic highlighting the importance of a plant-based diet for all-round health and well-being.”
Founded in March 2019, Plix has been able to build a successful brand with the unique positioning of having products that are delicious, effective, and 100% plant-based.
Chief Operating Officer and Head of India Investments, Guild Capital, Apoorv Gautam said, “Plix has effectively carved out a unique brand that is accessible, approachable, and fun. We are excited to partner with a team that is young, dynamic, and very data-driven in their decision-making. In addition to their phenomenal growth, we were very impressed by the amount of customer love that the brand is receiving which is evident by the industry-leading net promoter score.”
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