Athlete Neeraj Chopra joins GoodDot as its brand ambassador
GoodDot, a plant-based meat company based in Udaipur, announced today that Olympic gold medalist Neeraj Chopra has joined the company as a brand ambassador.The athlete Neeraj Chopra will also play a crucial role in the brand’s objective to raise awareness about the category of plant-based meats and inspire consumers to make compassionate eating choices, according to the company.Abhishek Sinha (CEO) and Deepak Parihar (CFO) created the plant-based meat company in 2016 with the goal of providing consumers with an ethical and sustainable meat alternative.
Mutton, chicken, and eggs are not the only options available on GoodDot. Amazon and Flipkart are two online platforms where the firm distributes its products. It also caters to customers in Canada, Singapore, Nepal, Dubai, South Africa, Mauritius, and Oman, in addition to India.”Team GoodDot is thrilled to welcome Neeraj Chopra to our common aim to make the world a more compassionate place,” stated Abhishek Sinha, co-founder and CEO of GoodDot. What sets Neeraj different as he blazed a spectacular trail for India at the Olympics is the right blend of hard effort, ability, and a deep sense of purpose. “Neeraj will assist us in solidifying the category and brand in the eyes of Indian consumers.”
In a statement, Neeraj Chopra said, “I am pleased to join hands with GoodDot and offer my voice to their aim of generating awareness about a more compassionate society.””I’ve personally tested their line of plant-based meat alternatives, and I think it’s fantastic that a homegrown firm is making such a credible imprint in this worldwide movement that I’m excited to be a part of,” he says.
GoodDot received an undisclosed amount of money from domestic consumer-focused fund Sixth Sense Ventures in July 2021. New Crop Capital and RCM Business, both based in the United States, are also investors in the firm.Earlier, Bollywood couple Ritesh Deshmukh and Genelia D’Souza had launched their own plant-based meat products business named Imagine Meats.
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