News Update

Roll up e-commerce unicorn Mensa Brands acquires Denim Brand High Star

• ByTejika Bajaj     |    December 28, 2021

Roll up e-commerce unicorn Mensa Brands recently acquired a home-grown denim brand High Star for an undisclosed amount. This acquisition marks the fourteenth acquisition of the Thrasio style startup.

Commenting upon the key areas of focus of Mensa Brands on the recently acquired startup, Rohit Mirchandani, founder and CEO of High Star stated, “Within the first year of onboarding, Mensa will support us in areas such as digital marketing, technology, working capital management and channel expansion.”

 Launched in 2012 by Rohit Mirchandani, High Star sells a wide range of denim products such as jeans, jackets, and skirts, among others, on e-commerce platforms such as Myntra, Ajio and Flipkart. 

“We are excited to welcome High Star to our tech-led house of global brands. Together, we are working towards boosting the brand’s growth trajectory, setting a target of achieving a 10x gross turnover for the brand within the next four to five years. Our team has outlined a strategic roadmap for expanding the brand’s footprints in the domestic and international markets across channels to reach consumers and continue to improve customer experience,” said Ananth Narayanan, Founder and CEO, Mensa Brands.

Founded this year, Mensa Brands follows a ‘house of brands’ or brand aggregation strategy, where it acquires and partners with digital-first brands, and looks to accelerate their growth through providing on-ground expertise and tech-led interventions around marketing, and operations. Earlier this month, Mensa acquired Mumbai-based home décor and kitchenware brand Folkulture.

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