Kia India pegs a 33% sales growth at 2022.
- ByStartupStory | December 17, 2021
After ending 2021 with domestic sales and exports of nearly 2.25 lakh units, the automaker Kia India, is targeting to augment its overall sales by more than 33% to 3 lakh units in 2022. Hardeep Singh Brar, vice-president and head of marketing and sales in Kia India, told FE, “This year, we will close at 2.25 lakh units, including domestic and exports. Next year, we want to hit 3 lakh units sales mark, domestic and exports put together”
Kia India presently sells the Sonet, the Seltos and the Carnival in the domestic market. It exports the Seltos and the Sonet to about 70 countries in Asia, South America and Africa. On the SUV model Mr Brar added,”Customers are increasingly looking at SUVs of this shape and size. 6/7-seater SUVs are perceived as a vehicle for a big family, and due to Covid-19, families are increasingly travelling together. Such SUVs make sense,”
Kia India currently has a network of 339 touchpoints in 198 cities across the country. Talking about network expansion plans, Brar said that Kia India is aiming to reach 400 touchpoints in 225 cities in 2022.
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