IDAM acquires majority stake in chocolate maker MeeSoGood
- ByTejika Bajaj | December 28, 2021
IDAM Natural Wellness Pvt Ltd has recently acquired a 60 per cent stake in the chocolate and coffee brand MeeSoGood for an undisclosed amount. The strategic acquisition amounts to the third major acquisition of the wellness brand.
Talking about the acquisition and its added benefit to the startup, the Co-founder and COO of IDAM House of Brands, Saahil Nayar said, “With this acquisition, IDAM has taken its first step into the F&B industry. Aakash and I are excited about this venture, given the fact that we share a similar vision with MeeSoGood, where we inculcate a consumer-first approach and a commitment to make premium products at affordable prices all across the globe.”
The strategic acquisition was made by IDAM to primarily help MeeSoGood cater to the increased demand in volumes and access different markets across India.
“Being a chocolate & coffee connoisseur, I noticed a lack of products that are of premium quality yet affordable for the masses. Further, with the help of IDAM House Of Brands and its expertise, we look forward to taking our homegrown brand and its premium range of products to consumers all around the world,” stated Vivek Chaturvedi, co-founder and CEO of MeeSoGood.
Founded in April this year by the duo, Vivek Chaturvedi and his wife Deepali Chaturvedi, MeeSoGood offers a variety of handcrafted chocolates to its clients through its online platform. It claims that its coffee is made with 100% pure Arabica coffee beans and contains no added sugar, preservatives, or artificial colours.
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