Grofers Rebrands Itself As Blinkit As It Focuses On Quick Commerce
Grofers, an online grocery delivery service, said on Monday that it is renaming it as “Blinkit” to reflect its shift to fast commerce.A few months ago, the Zomato and SoftBank-backed startup launched its rapid commerce service with a 10-minute delivery guarantee.”We began a journey a few months ago to construct the future of commerce with 10-minute delivery of the majority of the items our clients require in their everyday lives… As Grofers, we learned a lot, and all of our lessons, as well as our team and infrastructure, are being repurposed to pivot to something with a startling product-market fit – fast commerce, for example “In a blog post, Blinkit stated.The startup is already processing over a million orders per week across 12 cities in India, according to the blogpost.
“Today, as a new corporation, we’re moving forward with a new goal statement: “instant commerce indistinguishable from magic.” And we won’t be doing it as Grofers anymore; instead, we’ll be doing it as Blinkit “The blog article mentioned this.Grofers announced last month that it would open 150 dark stores by December, bringing the total number of dark stores to 350, allowing rapid commerce to fulfill purchases in around 10 minutes. Grofers said at the time that it had a 3 million monthly order run rate and had grown 3.5 times in the previous two months, adding one million rapid commerce consumers. Quick commerce (or q-commerce) allows customers to get modest amounts of goods to customers in a shorter period of time than standard e-commerce deliveries.
According to a RedSeer research, India’s fast commerce sector is predicted to increase from $0.3 billion to $5 billion by 2025.According to the report, quick commerce is developing in India as a result of developments such as a shift in consumer behavior, the introduction of significant firms like BigBasket and Grofers, and the rise of immediate delivery platforms.
Swiggy, a food delivery platform, announced an investment of $700 million (about Rs 5,250 crore) in its rapid grocery delivery service, Instamart, earlier this month. Ola began testing a rapid delivery service for products like groceries in Bengaluru last month. Dunzo is one of the other players in the market.
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