Flipkart launches grocery business with social commerce platform Shopsy
- ByTejika Bajaj | December 15, 2021
E-commerce platform Flipkart recently announced its entry into the grocery delivery segment through its five-month old social commerce platform Shopsy. Groceries on Shopsy will be available across 700 cities, spanning over 5,800 pin codes. It will have 6,000 products across 230 categories such as staples, fast-moving consumer goods, and other dry groceries, matching the selection and range available on Flipkart Grocery.
In order to scale to 700 cities, Flipkart will be making use of its fulfilment centres in Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna and Pune. It is interesting to note that this announcement comes a day after the e-commerce giant said that it was investing $145 million in Ninjacart, a fresh produce supply platform.
According to sources aware of its plans, Shopsy is aiming to hit an annualised gross merchandise value (GMV) run rate of around $1.5 billion by next year. Annualised sales run rate is a projection of upcoming sales based on the sales clocked in a month.
Talking about the launch, the Senior Vice President (Growth) at Flipkart, Prakash Sikaria expressed, “Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike. We have been working on reducing the cost of delivering groceries over the last few months. Our core focus will be to bring benefits of community commerce to Indian consumers.”
Shopsy app allows individuals, mostly local entrepreneurs with other jobs, to become social media resellers of several Flipkart sellers without any investment. They can share catalogues with potential buyers on various social media and messaging platforms, place orders on their behalf, and earn a commission.
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