Chingari’s Clubhouse clone FireSide to shut down; live audio to be integrated with parent app by January 2022
- ByStartupStory | December 15, 2021
Clubhouse clone FireSide, launched in May this year, will be shut and its live audio feature will be integrated with parent app Chingari by January 2022, a top executive told Moneycontrol.
The move comes at a time when the company has shifted its focus to crypto and Web 3.0 with the launch of GARI tokens, even as its larger rival Clubhouse is seeing a steep decline in the number of users.
“At this point, running two different entities does not make sense. We started FireSide because we realized that internet audio has a future. So, when we launched FireSide, it was just an experiment to build the technology,” said Sumit Ghosh, co-founder & CEO of Chingari.
When the company first launched the platform, Ghosh said that he saw how well Twitter had integrated its live audio, Spaces, within the platform. This was at a time when Clubhouse was already seeing huge traction.
However, months since the launch, while it has active rooms, downloads have remained flat. In a press release a week after the launch, the company had said that within a week, the app had seen 100,000 downloads.
To be sure, Chingari was not the only company that was replicating the live audio feature that Clubhouse had popularised. US tech companies such as Facebook, Spotify, and Twitter have also integrated live audio features into their app.
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