Cloud kitchen startup BOX8 raises $40M from Tiger Global, rebrands to EatClub Brands
After receiving $40 million in a round lead by Tiger Global, Poncho Hospitality, the parent company of cloud kitchen startup Box8, renamed to EatClub Brands on Wednesday.Amit Raj and Anshul Gupta, two IIT graduates, founded the enterprise, which prepares and delivers meals and snacks through its huge delivery fleet. BOX8, which is noted for its all-in-one meals, and Desi Box are two of EatClub Brands’ first products. It was a pioneer in the cloud kitchen market and one of the first direct-to-consumer (D2C) firms to reach the Rs 100 crore revenue mark.
“We have deliberately spent time in building deep capabilities in food, technology, and operations. With this additional funding, we now plan to rapidly scale geographically to 500+ kitchens in 15 cities. We are planning to aggressively on-board talent and build robust teams — the backbone of our organisation.” EatClub Brands, which also operates MOJO Pizza, has surpassed Rs 150 crore in revenue as the largest home-grown pizza delivery company.
“As part of our mission to make delicious food more affordable for everyone, we want to acquire customer-favorite delivery-only food brands.” We can assist these brands with expansion, operations, and marketing thanks to our scale and expertise. They can also benefit from EatClub Brands’ patented technology stack and existing kitchen network,” said Anshul Gupta, co-founder.
They provide over 1.5 million meals per month from 150+ cloud kitchens in five Indian cities: Mumbai, Bengaluru, Pune, Delhi-NCR, and Hyderabad.
“Through its innovative tech-first, full-stack cloud kitchen approach, EatClub Brands is re-imagining how kitchens may work.” “We are impressed with the company’s ability to acquire scale and customer loyalty while generating impressive unit economics, first with BOX8 and then with MOJO Pizza, and we are excited to work with them as they continue to grow,” said Griffin Schroeder, Partner, Tiger Global.G.O.A.T. Brand Labs, CoinSwitch, Spinny, Porter, Mensa Brands, DealShare, Koo, and more firms have received funding from the investor.
Follow Startup Story
Related Posts
