Yassir raises $30M in Series A funding
Algeria-based Yassir recently raised $30 million in Series A funding from a clutch of VCs and angel investors including WndrCo, DN Capital, Kismet Capital, Spike Ventures, Quiet Capital, Endeavor Catalyst, FJ Labs, VentureSouq, Nellore Capital, and Moving Capital, along with Cleo Sham (Uber), Thomas Layton (Upwork), Rohan Monga (Gojek), and Hannes Graah (Spotify and Revolut).
“Our approach of solving the unbanked population problem is unique in the region by offering more of a ‘banking as a platform’ solution where daily services are at the heart of it all via a super-app marketplace,” said Yassir founder Mahdi Yettou. He added, “Such services not only build trust for all the sides of the marketplace but also use them as channels to offer these payment services, which we think is the approach that is most suited to the region. Most of our competitors are either on-demand services — ride-hailing or last-mile delivery only — or pure payment solutions. This gives us an edge over them as we build the network, the channels and the trust that are all key ingredients for the adoption of payment services at large scale.”
Founded in 2017, Yassir is an omni-sided marketplace that brings drivers, couriers, merchants, suppliers and wholesalers to individual users on one collated platform.
“Yassir is a natural evolution of companies seen elsewhere in the world,” said WndrCo partner Anthony Saleh in a statement. “The moment we met the team, we saw the opportunity of entering an enormous market with a service taking the best of models we have seen elsewhere. We’re thrilled to be part of this supercharged journey.”
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