Udaan buys Meesho, DealShare signalling its entry in the consumer-facing grocery business

• ByStartupStory     |    November 25, 2021

There’s a lot happening with cryptocurrencies in India. But we also have new developments to report from the online grocery sector, which has seen rapid increase in adoption due to the pandemic.

First up is Udaan, the business-to-business e-commerce major from Bengaluru. It is entering the consumer-focused grocery business with a new platform called Price Company, sources told us. At a time when online grocery adoption continues to grow, Udaan’s entry is noteworthy and significant for a B2B ecommerce firm. It also means SoftBank-backed Meesho and Tiger Global-backed DealShare have a new competitor.

Before we jump to the details of Udaan’s Price Company, our second story today is about the largest online grocery in India, BigBasket, now owned by the Tatas. ETtech first reported in July that it was planning to start express delivery in the coming months.

Its co founder and CEO Hari Menon has now told us the service—called BB Now—will be launched next month. Interestingly, it will also bring all of BigBasket’s grocery offerings into its main app—instead of having different apps for different services.

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