Adobe taps startup Bolt to add one-click checkouts to commerce site
On Thursday, Adobe Inc (ADBE.O) announced a partnership with Bolt, a San Francisco-based startup, to offer one-click checkouts to Adobe’s e-commerce software solutions.
Adobe, once known for Photoshop software, has expanded into digital marketing and e-commerce capabilities for businesses.
Offering merchants who use Adobe’s software a one-click checkout function will help them compete against Amazon.com (AMZN.O), which has had one for a long time. It will also help Adobe compete with Shopify Inc (SHOP.TO), which has its own one-click checkout solution called Shop Pay.
Customers of Adobe can use Bolt’s one-click feature in their checkout screens as part of the partnership. Bolt has a network of roughly 10 million shoppers, and if it recognises one, it can fill in their payment information, which would normally be a time-consuming process for many shoppers who quit their basket.
“When we’re able to pre-populate all of that information, we get a 60 percent greater conversion rate,” Bob Buch, Bolt’s chief business officer, told Reuters.
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