Storia, healthy beverage brand, bags $6 Mn Series A led by Sixth Sense Ventures
Beverage brand Storia recently raised $6 million in a Series A round of funding from Sixth Sense Ventures. The company aims to utilize the capital raised in developing and making available new products, scaling the distribution network and expanding operations throughout India.
The Mumbai-based company specialises in a variety of shakes, natural packaged coconut water, beverage whitener and juices. Storia was founded in 2017 by Vishal Shah, and has over 50,000 retail outlets across 33 cities.
Investor Sixth Sense Ventures is the country’s first domestic consumer-centric venture fund.The Mumbai-based firm was founded by Nikhil Vora and counts companies like Bira, Bombay Shaving Company, AquaWhite, Veeba, and Smaaash as part of its portfolio.
“Storia, with their focus on shakes, is in a sweet spot to create strong brand salience as none of the incumbents (Mother Dairy, Amul, Cavin, etc.) focus on milkshakes as a core category thus the category has seen limited to no product/brand innovation,” commented Nikhil Vora, founder and CEO of Sixth Sense Ventures.
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