Social commerce firm Meesho says sales doubled during its first festive offer
- ByManjeet Singh | October 14, 2021
Recently joining the e-commerce club, Meesho’s Maha Indian Shopping League took place between October 5 and October 10, coinciding with that period’s Amazon Great Indian Festival and Flipkart’s flagship Big Billion Days sale.
“Looking at September-end or October 1 kind of a (period) over the course of the five-day sale, we were more than 2x every day but if you compare it to a timeline which is non-festive, the numbers will be much higher,” Utrkrishta Kumar, Vice President and General Manager for Business, told Moneycontrol.
Nearly 60 percent of demand during the Maha Indian Shopping League was driven by Tier-4 and beyond markets, including remote locations like Khawzhwal in Mizoram in the northeast and Sopore in Jammu and Kashmir in the north, according to the company.
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