PVR partners NODWIN to bring e-sports to big screens
- ByManjeet Singh | October 4, 2021
The large multiplex chain PVR has partnered with NODWIN Gaming to offer e-sports tournaments live on the big screen. Live eSports tournaments will be held in cinemas courtesy of the companies.
This development comes at a time when e-sports is gaining a lot of momentum in India. Pilot gameThe companies said that they will launch a pilot using Battlegrounds Mobile India, a game from the Battlefield franchise. Throughout the country, gamers can participate in online esports competitions and movie theater tournaments with different prizes for each city.
Kamal Gianchandani, Chief of Strategy, PVR, said, “We have always tried to curate new and innovative experiences to help grow our customer base. So our latest partnership is a step in that direction. E-sports in India is still in its nascent stage but growing
rapidly in the country. We believe this move will help take e-sports to a wider consumer base and bring it to the mainstream entertainment space.”
In each participating city, the preliminary rounds will be played on mobile phones, while the quarter-finalists, semi-finalists, and championship round games will be broadcast on PVR cinema screens along with live streams on both companies’ digital platforms.
Approximately 1,000 people are expected to sign up for the NODWIN PVR Cup. There will be four venues for the pilot phase, each with a separate prize pool of prize money, in Gurgaon, Hyderabad, Indore, and Mumbai.
Asked about the revenue potential, Gianchandani said, “We will focus on three key streams of revenues. There will be sponsorship opportunities and we will leverage on our relationship with brands. The second stream will be the ability to license streaming rights to multiple platforms or a single platform on an exclusive basis. The third revenue stream will be ticketing for gaming enthusiasts and supporters to be able watch live e-sports on the big screen as gamers compete in the quarter-finals, semi-finals and finals.”
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