P&G announces Rs. 500 Cr fund to accelerate growth in real areas
Procter and Gamble (P&G) India announced on Tuesday a fund of ₹500 crore through which the company will try to accelerate growth in rural India by collaborating with external partners on innovations made for consumers and retailers.
Part of the vGROW programme, the P&G Rural Growth Fund will collaborate with external partners on business solutions tailored to meet the needs of rural consumers.
P&G Indian Subcontinent CEO Madhusudan Gopalan coomented, “Rural India has a pivotal role to play in India’s road to recovery from the pandemic. We have already seen the rural segment deliver a resilient performance during the last few months and will continue to be a key driver of growth for the FMCG industry.”
He further added, “Accelerating our growth in the rural market is a strategic priority. With this, we set up P&G’s ‘Rural Growth Fund’ to collaborate with external partners who understand the rural DNA and can enable us to deliver our superior products, communication, retail execution and value to our rural consumers.”
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