Good Glamm Group acquires The Moms Co
- ByManjeet Singh | October 7, 2021
The Moms Co., a direct-to-consumer mom and baby brand, was acquired by Good Glamm Group on Wednesday. By acquiring this company, the content-to-commerce company aims to continue growing across South Asia. However, New Delhi-based Moms Co. will continue to function independently. In the next two years, the brand targets a revenue run rate of Rs 500 crore.
“As a group, we were inspired by the brand love and loyalty from moms and women for The Moms Co. across our BabyChakra and POPxo platforms. We look forward to working closely with the team to take the brand to millions of women across the country through our online and offline presence,” Darpan Sanghvi, group founder and CEO, Good Glamm Group, said.
The move comes close on the heels of MyGlamm announcing the formation of the Good Glamm Group to consolidate its position as a ‘Digital House of Brands’ backed by a content-to-commerce strategy. The group earmarked Rs 750 crore to make strategic investments in innovative beauty and personal care brands within the next three to six months.
“This partnership marks a milestone in our vision of creating one of the leading mom and baby care brands around the world. We’ve always been on a mission to help moms make safe, natural, effective choices and with the capabilities of the Good Glamm Group, we will be able to have an impact on the lives of millions of moms around the world through our products, and now through meaningful content and a strong community as well,” Malika Sadani, founder and CEO, The Moms Co., stated.
Follow Startup Story
Related Posts
