Tiffany & Co. to launch e-commerce in India
In partnership with Reliance Group, the iconic jewellery brand Tiffany & Co. announced the launch of its e-commerce website in India- tiffany.co.in. The online portal will mirror the stellar collections offered by offline stores and offer the brand’s collections of gemstones, diamonds, and expertly crafted jewellery to a wider audience.
As per a statement by the brand, the launch of the website will feature their T1 collection, re-imagining and celebration of the brand’s iconography. Furthermore, it will also carry the HardWear, Victoria, and True collections, along with its Home & Accessories range.
The portal will enable customers to access diamond consultations with in-house experts, private appointments, personal shopper services, a wish-list feature, among a range of other options. The website will also feature a separate section for rings.
The Louis Vuitton owned jewellery brand has one offline store in the country presently and entered the market in collaboration with Mukesh AMbani’s Reliance Brands Ltd. (RBL).