Byju’s halts all Shah Rukh Khan ads
Indian edtech company, Byju’s has halted all advertisements featuring brand ambassador Shah Rukh Khan following the ongoing investigation of his son, Aryan Khan, in a narcotics case.
Aryan Khan and seven others were arrested on October 3 after an NCB raid uncovered and seized 13 grams of cocaine, 21 grams of Hashish, 22 pills of MDMA and 5 grams of MD in their possession. The eight of them were relegated to 14 days of judicial custody. The bail plea of Aryan Khan was denied by a local Mumbai court on Friday.
Byju’s, one of India’s leading edtech platforms, has recently acquired several companies including Great Learning ($600 million), Epic ($500 million), and Aakash Educational Services ($1 billion). The company is looking to go for an Initial Public Offering (IPO) in the next 18-24 months, as stated by founder Byju Raveendran back in April. The platform currently has over 65 million subscribers,
As the case and its proceedings progressed, Byju’s came under fire on social media platforms and was ridiculed due their brand ambassadors relationship with the accused. It is unclear, however, whether or not the actor still remains the brand ambassador..
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