Consumer Technology Company udChalo acquires Pune Based Dimentrix
- ByTejika Bajaj | January 6, 2022
Consumer technology company udChalo has recently acquired Pune based data analytics firm Dimentrix. The size of the deal remains undisclosed by the end of the two parties.
Through this acquisition, udChalo will gain access to Dimentrix’s exclusive business intelligence platform called DeepInsight. While udChalo is a consumer technology company that caters to the Indian defence forces and their dependents, Dimentrix is a data analytics firm which drives its growth through AI/ML driven data insights.
Expressing his views on the recent acquisition and the subsequent benefits the same would have on the consumer technology company, the Chief Executive Officer (CEO) of udChalo, Ravi Kumar stated, “Dimentrix will bolster our agility, adaptability backed with data science to make informed decisions. This acquisition will strengthen our goal of using data and insights to provide better and more relevant products and services to our customers. This will catapult our capabilities across the board and reinforce cyber resilience in the organisation.”
Initially established as a travel company, udChalo offered special fares and discounts on flight tickets to the defence personnel in India. Over a period of time, udChalo has expanded its reach as well as product offering to end-to-end travel solutions to its clientele.
Currently, the site provides consumer electronics to Indian armed forces on its platform, addresses issues related to taxation, pays utility bills as well as provides online coaching for army kids who are preparing for NETT/JEE exams.
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