R for Rabbit raises Rs. 40 Cr in funding led by Xponentia Capital Partners
R for Rabbit recently announced that it raised Rs. 40 crore from Xponentia Capital Partners, a provate equity firm.
The capital raised will be utilised to strengthen the company’s brand, scale distribution and operations within the country, and enhance and expand its product offerings.
R for Rabbit founder Kunal Popat said, “In the last seven years, we have successfully managed to create a strong base of 1.5 million loyal customers. We have also developed a deep understanding of the baby products market and have been consistently delivering safe and innovative baby products resulting in trust among the new generation of “smart” parents.”
Founded by Kunal and Kinjal Popat, R for Rabbit is a D2C platform that focuses on developing safe baby products like baby gear, ride-ons, nursing and feeding range, and activity and bathing toys.
Commenting on the investment, Xponentia Capital Partners founder and Managing Partner Devinjit Singh said, “We are delighted to partner with the husband-wife team of Kunal and Kinjal Popat to build R for Rabbit into a loved and trusted baby products company that caters to the tastes and demands of Indian parents and children, while meeting international standards of quality, safety and sustainability.”
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