D2C Brands Funding Alert

Indian kitchenware startup Cumin Co raises $5m pre-series A

• ByStartupStory     |    January 22, 2026

Cumin Co Raises $5M Pre-Series A for Kitchenware Disruption

Cumin Co, the direct-to-consumer kitchenware startup blending premium Japanese steel with Indian home cooking realities, has raised $5 million in a pre-Series A round to scale its modular cookware revolution.

Modular Pans Conquer Indian Kitchens

Founded by chef-turned-entrepreneur Priya Malhotra, Cumin Co delivers stackable tawas, karahis, and idli steamers that snap together for space-crunched urban apartments while excelling on induction, gas, and solar stoves. Unlike Tupperware’s plastic dominance, their lifetime-guaranteed stainless sets with ergonomic silicone grips generate 70% repeat rates through quick-commerce and wedding gifting.

Capital Fuels D2C to Retail Expansion

Proceeds accelerate manufacturing in Pune, 50-city omnichannel rollout, and TV shopping network tie-ups targeting India’s $10 billion kitchenware market. The round proves modular design unlocks millennial meal-prep economics – when stackable tawas fund 1 million urban kitchens annually, $5 million builds the cookware stack powering modern Indian gastroporn from Instagram reels to family feasts.

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